NORM Bottle Grinder by Menu
The NORM Bottle Grinder looks nothing like the salt and pepper grinders you’re used to. And that’s the whole plan. To create something noticeable and to change a well-known thing into something brand new – as a way to encourage people to try new things.
“We wanted to steer far away from the predictable grinders and instead encourage people to experiment with spices, grains, seeds and all the other modern cuisine ingredients. The new powerful ceramic grinder allows you to be more creative, “says designer Jonas Bjerre-Poulsen” from Norm.
The grinders have a powerful ceramic grinder, and they are very easy to operate. You simply open them, fill them with delicious ingredients and close them again. Simple as that.
The unique, inverted design ensures that salt, pepper, pumpkin seeds, dried blueberries, walnuts – or whatever you fill them with – only sprinkle out when you grind, leaving no trace on the table or in the kitchen.
The NORM Bottle Grinders have a bottle like shape, which is also important to the whole experience. Designer Kasper Rønn, “From a shape like this, you’d expect the content to be something liquid like oil or dressing, you’re not at all expecting dried up spices or nuts. We used this shape to surprise and somewhat trick the users. Sometimes people need a bit of a surprise in order to change their habits”.
The NORM Bottle Grinder has a rounded base that fits perfectly into the hands and has a rubber surface that’s easy to grip and to clean. They come in a range of beautiful, soft Scandinavian colours. Bon appétit.
Plastic/Ceramic grinder/Wood | Stainless Steel/Ceramic Grinder
Ash/Carbon | Blues | Brushed Stainless Steel | Hunting Green/Beige
| Classic Blue | Purple
Minimalism is not a modern style. Minimalism has been the norm in many cultures all over the globe since the beginning of civilization. People have strived continually for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.
All too often people think of design in terms of added grandness. But it is often the plain or the reduced that is the most striking.
In our work, we aim for geometrical purity, a simple naturalness and a reduced authenticity for a sense of calm and repose. We want to arrive at the maximum of expressivity with the minimum of expression. In an era dripping with images, forms and sound, to reduce ends up being the most eloquent gesture.
We try to balance the visual, the tactile and the sensual to create an unusual but harmonious experience. We bridge the masculine and the feminine with an obsessive attention to detail. And we aim at creating functional objects that do not only meet the need, but also provide joy. We call it soft minimalism.
We strive for timelessness in our work. Tendencies come and go. Products should not only be durable because they are made from good materials. They should also be aesthetically durable in the sense that you can keep on looking at them and continue to find them interesting.