NORM Towel Bar
Towel Bar is part of the Bath series by Norm and it is designed in a simple and recognizable style. A rounded and soft expression, that is still visually strong, iconic and masculine. The illusion of the floating band of the wall provides a strong graphic expression, without being too dominating, and the matte surface also provides a sensual tactility to the products.
The popular Bath series from 2012 has grown and now the collection also holds ladders, holders and wipers. The designers behind are Norm: Jonas Bjerre-Poulsen and Kasper Rønn. Their love of minimalism and functionality shines through clearly in the Bath series, as they create products that meet real-life needs, while still having a modern and aesthetic look.
Jonas Bjerre-Poulsen: “As a designer it’s always tempting to think outside the box and try to work your designs into other areas of people’s lives, without losing the existing design aesthetic. We’ve slowly expanded the Bath series into the hallway and the bedroom. Who knows where we might go next?”
Powder Coated Aluminium/Plated Zink Alloy
Black | White
Minimalism is not a modern style. Minimalism has been the norm in many cultures all over the globe since the beginning of civilization. People have strived continually for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.
All too often people think of design in terms of added grandness. But it is often the plain or the reduced that is the most striking.
In our work we aim for geometrical purity, a simple naturalness and a reduced authenticity for a sense of calm and repose. We want to arrive at the maximum of expressivity with the minimum of expression. In an era dripping with images, forms and sound, to reduce ends up being the most eloquent gesture.
We try to balance the visual, the tactile and the sensual to create an unusual but harmonious experience. We bridge the masculine and the feminine with an obsessive attention to detail. And we aim at creating functional objects that do not only meet the need, but also provide joy. We call it soft minimalism.
We strive for timelessness in our work. Tendencies come and go. Products should not only be durable because they are made from good materials. They should also be aesthetically durable in the sense that you can keep on looking at them and continue to find them interesting.